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How to Start a Blog: Defining Your Mission, Personal Goals and Branding

How to Start a Blog Planning Series: Branding Your Blog

Now you have committed to starting your blog, or if you’re still wondering how to start a blog, an important step is to define your mission, align your goals and work out your branding.

Define your Mission

Something you definitely want to consider is how will your blog bring value to people? Successful ventures including businesses, charities and not blogs all have something in common: they bring value to people. If you want your blog to be successful, monetized or not, you need to establish your mission and how you will provide value.

There are a few major ways that your blog will create value for people:

  1. Inspiration
  2. Conversation
  3. Information

What is it that you are trying to achieve and how can others benefit from it? If you can’t answer that question or are not interested in providing anybody value, you may struggle to find an engaged audience for your blog.

I know that you will feel pressure to get lots of posts up in a short period of time because your blog is new, however, don’t be mislead into creating and putting up content that is not thoroughly thought through or is meaningless. If it doesn’t fulfill your mission, don’t put it on your blog, this will help you stay on track.

Personal Alignment

As you know now you have committed, you will be dedicating a HEAP of your personal time to your blog, so it is crucial to ensure that your blog aligns to your personal goals!

With your blog, you want to be using a social channel to document your life, in order to get content out and connect with your audience. Documenting your life will mean that you will want your blog to align to your personal goals so what you are putting out is REAL!

Think about your skills, assets and what you’re good at or what you have knowledge about. One of your assets may be a huge collection of books, and that you are constantly reading. You may decide to start a blog about reading and a corresponding Instagram account featuring all your books and become a bookstagrammer. You are staying aligned with your personal interests, you are documenting (through Insta stories or Snapchat) of your day-to-day matches up with your personal interest.

A quick exercise is to write down some keywords to describe yourself. You want to then have these defining words represented in your content so you remain authentic. If you couldn’t give two shits about the latest shoe trend, don’t try and talk about it.

You’ll also want to consider how your blog will influence your career path. You blog can be a career-changing experience and become the core of your day-to-day or it can be a tool to help get you where you want to be career-wise. Make sure your blog aligns to your personal goals and interests over picking a topic simply because that you see somebody else doing well.


Branding Quote

A lot of things that fall under the branding banner are the first things people will notice when they visit your blog, and as you’ve all heard – first impressions last. A few key considerations will be your blog’s name (see my post on picking a name), domain, logo, color and design which will all become your blog identity.

A few key factors to keep in mind when choosing your branding identity:

  • Brand consistency
  • Your target audience
  • Your topic or niche

Free Worksheet

I’ve created an awesome 3-page branding worksheet for you to use. It is great to print out and write on so I’ve made it available in a handy pdf format. Just complete the following form to get access to my free resource library for bloggers and online business entrepreneurs and you can download this branding worksheet.